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NHHA provides multiple great opportunities to advertise your business or organization throughout the year. Ad space fills up quickly in the Breeze newsletter, but we probably will have a couple spots open for 2024. For rates and specs, click here. We also have events like the Annual Paper Shredding Event and Independence Day Parade & Festival that are fan-favorites and get your business lots of exposure. If you’re interested in sponsoring something like that, please reach out.  

New for 2024, we are now offering website and MemberMail sponsorships. Our website gets consistent daily impressions, with increased traffic around Dues Renewal time, the Annual Meeting, and 4th of July. Our MemberMail emails are sent to over 800 unique email addresses at least 2-3 times a month and consistently have a 60% or higher open rate. To learn more about what’s available, review the opportunities here. Also be sure to take note of our Advertisers and Sponsorships Policy. Space is limited and sponsorship packages will be filled on a first come, first served basis. If you’re interested after perusing the packages, reach out to us and we will confirm availability.

Neighborhood leaders from NHHA, Prestonwood Trail, and Woodbriar had a meeting with Greg Miller, Masterpan, and Council Member Jaynie Schultz in late October. The HOA leaders again reiterated that the majority of our residents are not happy with the latest proposal set forward for Pepper Square and are seeking a redevelopment that includes less height and less density. Miller and Masterplan have made it clear that there’s a minimum amount of height and density necessary in order to justify the cost of redevelopment, especially if including a 2 acre park. We understand the developer has a profit motive, but HOA leaders charged them with reworking their proposal to include shorter towers, which in turn would reduce the number of residential units, in hopes of getting closer to the minimum. Basically, feedback from our residents has shown that we want to see a plan that revitalizes Pepper Square without overcrowding that corner, straining city resources, and drastically changing the landscape of our surrounding area. We are currently waiting on a revised proposal from Miller and Masterplan. Once received, we will share with residents so you can review, provide feedback, and we can discuss next steps. As of now, there is no date set for this rezoning request to go before the City Plan Commission. 

In total, they are proposing the potential for 2,000 residential units at that site (over the next 25 years). The most immediate plan would be to add 350 multi-family units in a 7-story structure, some fine dining options, and a public park.

At the most recent public meeting held on July 31, Council Member Jaynie Schultz invited area residents to discuss the redevelopment.

Some concerns from residents at the meeting included:

• Concern about increased density – 2000 multifamily units being proposed for Pepper Square, plus there are an additional ~2000 apartments already approved for the nearby Preston del Norte development, and we’re yet to see what will happen with the site owned by Tonti Properties at the southeast corner of Preston and Alexis.
• Concern about traffic congestion – it was shared at the meeting that Preston and Belt Line is already considered the 2nd worst intersection in Dallas; a traffic analysis was performed and shared on the Masterplan website
• Concern about the height of the proposed apartments facing Belt Line Rd (7 stories high) and the height of the proposed building on the Preston Road side (180 feet high).
• Concern about the makeup of residential units to be added – some residents are opposed to any residential on the site and others prefer senior living or condos/townhomes instead of multi-family rentals.

Other comments from the meeting:

• The developer has proposed 100,000 sf of park space in the development with pedestrian-friendly amenities as well as large sidewalks and enhanced landscaping.
• There is a traffic study funded by the North Central Texas Council of Governments (NCTCOG) to assess potential remedies for traffic congestion. NCTCOG has a website https://nctcog.org/mapyourexperience where you can enter suggestions regarding the traffic along Preston and even comments on the Preston Beltline intersection. You will need to select “Launch Map Your Experience” and then make sure you’re selecting the right category (transit, pedestrian, roadway) before leaving a comment.

To see all of the documentation released by the developer’s representative regarding the proposed PS redevelopment, please visit www.masterplantexas.com\peppersquare\

NHHA is representing your interests by joining the Pepper Square Neighborhood Coalition along with leaders from Holiday Park, Valley View, Woodbriar, Prestonwood Trail, Prestonwood on the Park, the North Dallas Neighborhood Alliance, and other nearby neighborhoods. We are holding strategy meetings, seeking guidance from experts, posing questions to the developers, and setting up meetings with City staff. The next opportunity for you to get informed and provide feedback will be a meeting on October 10th at 7pm at Dallas Bible Church. Please RSVP and plan to attend.

In order to make sure your opinions are taken into account, we urge Northwood Hills residents to complete a survey after reviewing this post in its entirety and the Masterplan website. Pay special attention to the July 31 presentation on their website, as it’s the most recent proposal put forward.